Don't Drive High
Reforming the PSA method
Government campaigns and advertising can be informative but also quite tame and safe. In order to communicate and resonate effectively with an ever expanding and evoling culture, there needs to be more attitude and spice incorporated into the message to give a lasting impression.
Timeline
November - December 2020
Field
Communication design, Visual design, Marketing
Technologies
Photoshop
Approach
Driving while under the influence of a psychoactive substance like weed which can impair your reaction the potential life costing tragedy is no joking matter. But sometimes making light of a serious matter can result in very interesting outcomes, and that's exactly what happened with the product you're going to see below. Now whether or not they would actually work is something I'll leave for you to decide.
Output
